SEO 1.0 has the following features:
SEO 1.0 is for Web 1.0.
SEO 1.0 emphasizes on unnatural link building, where in the process is critical as it is manually done by adding links, submitting sites to directories , link exchanges, also paying for links.
It concentrates on Onsite optimization for crawlers ( concentration on keywords and repetitive page titles).
SEO 1.0 is all about on page optimization.
To be on top of Google’s 1st page for top 10 keywords as target is the main objective of SEO 1.0.(competition)
This follows barter system – I link to you on the condition that you link back to me.
In SEO 1.0, inbound links are limited to connecting with home page only and relies on that homepage navigational links to connect to the interior pages.
SEO 1.0 hides about clients list.
This is about keywords.
SEO 1.0 optimizes for links.
It is all about clicks, page views and visits.
In SEO 1.0, sites are submitted to DMOZ directory.
In SEO 1.0, the main traffic sources are from Google, Yahoo and MSN.
It is only one way communication in SEO 1.0.
SEO 1.0 follows a top down approach.
SEO 1.0 is undemocratic, who ever pays most is on top.
It is technocratic.
SEO 1.0 depends on quantity.
SEO 1.0 alone is yesterday’s technology for today’s failure.
SEO 2.0 has the following features:
SEO 2.0 is or Web2.0.
SEO 2.0 emphasizes on getting links naturally through blogging, writing articles, creating link bait and socializing.
It concentrates on users for on site optimization (attractive post titles).
SEO 2.0 is all about off page optimization.
To link to fellow bloggers, submit them to social media or vote for them is the main objective of SEO 2.0. (Cooperation)
This only gives and does not expect anything back in return – I link to you whether you link back or not. But in most cases you will link more than once.
In SEO 2.0, inbound links are linked to all the pages on the website and establishes links from the interior pages to the homepage.
SEO 2.0 is open and is proud to show new client.
This is about tags.
SEO 2.0 optimizes for traffic.
It is all about conversions, ROI and branding.
SEO 2.0 uses del.icio.us, social bookmarking site.
In SEO 2.0, the main traffic sources are from StumbleUpon, Niche social news sites and Blogs.
It is a conversation, a dialogue in SEO 2.0.
SEO 2.0 follows a bottom up approach.
SEO 2.0 is democratic, who ever responds to popular demand is on top.
It is emotional.
SEO 2.0 depends on quality.
SEO 2.0 is today’s technology for tomorrow’s success.
Still most companies are following SEO 1.0 approach as they believe this to be true. But SEO 2.0 when tactically followed by the companies, gives much higher percentage of ROI and also networks your corporate branding throughout the internet and saturates that particular area that you want to target.
For more information, the following websites can be referred to:
http://www.searchenginepartner.com/
Contact : Seo Techie
email id: infoseo@ymail.com
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