SEO Tips

SEO Tips that are to be taken care of while doing SEO for your website:

1. Keywords should your top most priority to start off with SEO. The best possible keywords should be found out and listed. For help, you can use the one of the best keyword tools like Google Adwords keyword tool or the Wordtracker keyword tool.

2. Keywords in important places like Domain Name, URL, Sub Domains, Titles, Headers and Sub-Sectional Headings and also Bolding them or changing the fonts or its sizes. This can impress both Search Engines as well as the Humans.

3. Keyword Density maintenance in the entire website for search engines to get your website indexed sooner.

4. Links to be analyzed whether incoming, outgoing, inbound or outbound. Discover your competitors through these links. Use your keywords even in your links.

5. Sitemap Page should be created in your website for the search engines or the users to locate your webpages. Sitemap of your website should act like a route map to a particular location. Sitemap Generator Tool can be used to create a Sitemap for your website.

6. Robots.txt file should be included in your website which is the easiest step of SEO. Robots.txt file when included at the root and uploaded to your website, informs the crawler or the spider that hits your website, “please feel free to crawl every page of my website". “Disallow: /folder_name/" or "Disallow: /filename.html" informs the spider or the crawler to disallow the unrelated files to be read by them.

7. XML Sitemap should be installed for Google so that Google understands which page to be viewed in what place.

8. Content of your website should be reviewed from time to time as people love fresh content.

9. Duplicate Content, Flash, Visual Extras, Frames, Podcasts, Videos, Image Links and Hidden Text are not allowed in SEO as search engines cannot read them.

10. HTML errors for your website should be checked from time to time.

SEO Checklist should be analyzed regularly and improvements may then be made on it for the better ranking position of your website. SEO tips does not guarantee your website to be the number one position in Google search results page, but this would certainly let your website’s ranking position go down if SEO has not been done to your website.

For more information you can refer the following websites:

http://www.top10seotips.com/

http://www.hiddentricks.com/seo/

http://www.webconfs.com/15-minute-seo.php

http://www.seochat.com/

Contact: Seo Techie

Email id: infoseo@ymail.com

Google’s Second Searchology Event: 2009

Google’s second searchology event, 2009 is a welcoming news to all the search users, customers and partners of Google as they would be now using the search feature in a more easier and simpler way in order to extract the desired information. Two years back Google has launched Universal Search ( a feature displaying results of different types –web pages, images, videos, books, etc on the results page.), the first searchology event and it has grown quite a bit.


Google had figured out the exact problems of its users more closely and therefore more search options would be implemented. This set of features announced by Google is termed as Search Options. This Search Options solves the problem of a user’s very common query of “what to ask to get the desired information”. With Search Options you can search for the product’s name, apply the option to filter out anything.


Search Options Panel also helps in viewing results in newer ways. In one view only, you can view more information about each result, with images and text.


Google also worked on better understanding of any information that you get back from a search. For example, If you are searching for IMAX theatre to watch a 4D movie in your city, by querying in IMAX+city in Google Search, you get different IMAX theatres available in the city. Out of many IMAX theatres available in your city, how do you decide which theatre has the best features that you are looking for and where to go and watch the 4D movie comfortably?


To avoid all the above problems that any user faces, Google calls the set of information returning with a result a “Snippet” which is going to get richer. These “rich snippets” helps in extracting and showing more useful information web pages.


Referred to as “snippets,” the information samples that sit beneath Google search results are about to become more in-depth. These “rich snippets” will extract more and display more useful information from relevant Web pages in order to give the user a better sense of the content they’ll receive upon clicking.


Rich snippets could be a turning point for the Semantic Web, since, for the first time, they create a powerful economic motivation for semantic markup. Rich snippets significantly enhance click-through rates. It means that anyone who has been doing SEO is now going to have to add microformats and RDFa to their toolkit.


Yeah, it is difficult for Google alone to provide those snippets on their own and therefore they hope that web publishers would help them in adopting microformats or RDFa standards to mark up their HTML and bring this structured data to the surface. With the help of this, now people don’t have to spend more time in Google and instead they could be spending more time on their web page where there could locate their information.


Hope Google’s second searchology would give great relief to all the Google users, searching for their required information.



For more information you can refer to the following websites:

http://googleblog.blogspot.com/2009/05/more-search-options-and-other-updates.html

http://googleblog.blogspot.com/2007/05/universal-search-best-answer-is-still.html

http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippets.html

http://google.com/support/webmasters/bin/answer.py?answer=146897

http://www.dullest.com/blog/google-searchology-2009-search-options-google-squared-rich-snippets/

http://www.thetechherald.com/article.php/200920/3666/Google-delivers-rich-snippets-with-new-Search-Options

http://zefonseca.com/blogs/zen/google-launches-rich-snippets/

Contact : Seo Techie

Email id: infoseo@ymail.com

SEO RSS Feeds

RSS Feeds formats have evolved since March 1999. The RSS Feed Icon first gained widespread use between 2005 and 2006, read by Henry when he wanted to have an automatically updated content in his website without much effort. After researching on the web about the updated content, he was enlightened with the concept of RSS Feeds, where in it stands for "Really Simple Syndication”. He found out that RSS Feeds is a method whereby you can offer whatever content you put out on the web, and make it available to others to put on their website to reach more and more eyeballs.

He had learnt that, to do SEO for an RSS Feed, the following simple steps can be followed:

1. Relevant Title with keywords in it.
2. Display RSS Feeds.
3. Link Text must contain keywords.
4. Feed full path any internal or external link.
5. Include RSS Feed in My Yahoo and My MSN.
6. RSS Feeds should be themed.
7. Increase link popularity by submitting the RSS Feed.
8. RSS Feed Description, if something is important to readers.
9. Subscribe to your own RSS Feed.
10. Add your corporate logo to your RSS Feed.
11. List RSS Feeds alphabetically.
12. Put meaningful links.
13. Update RSS Feeds frequently.
14. Length of an RSS Feed matters, should contain number of related items.
15. Test and validate your RSS Feed to make sure that it is properly formed.
16. Offer an HTML version of your RSS Feed.
17. Provide email updates for the non-techies
18. Don't put tracking codes into the URLs (e.g. &source=rss)
19. An RSS Feed that contains enclosures (i.e. podcasts) can get into additional RSS directories & engines.
20. Optimize all aspects of the web RSS Feed.
21. Use RSS Feeds as an online marketing and search engine optimization tool.
22. RSS Feeds containing a favorite icon stand out from others in the directories.
23. Preserve a good RSS site with good page rank and email them requesting acceptance of the RSS Feed.
24. Key use of RSS Feed in SEO is to generate backlinks.

Henry finally realized that, for a good SEO, RSS Feed is not just to read or display content to other sites - it's a means of linking which appears to have been missed in the SEO industry.

For more information the following websites may be referred to:

http://www.rss-specifications.com/rss-seo.htm

http://www.webpronews.com/expertarticles/2007/02/06/rss-feed-tips-to-help-seo

http://www.developer-resource.com/rss-feed-seo.htm

http://www.turnerdow.co.uk/seo-SEO-by-RSS.htm

http://ezinearticles.com/?RSS-For-Great-SEO&id=1515922

http://rssdiary.marketingstudies.net/content/quick_rss_seo_tips.php

http://en.wikipedia.org/wiki/RSS_(file_format)

Contact: Seo Techie

Email id: infoseo@ymail.com

Web 3.0 –Third Decade of the Web (2010-2020)

Web 3.0 is a phrase coined by John Markoff of the New York Times in 2006. It consists of innumerable number of features like Personal Desktop, Remote Control, 4G, Semantic Web, Smarter Hardware, Surface PC, Internet Radio, and so on.

Henry’s Boss had followed all types of online marketing methods (SEO 1.0 for Web 1.0 and SEO 2.0 for Web 2.0) for bringing huge traffic to his website, suggested by Henry. Due to huge competition even in Web 2.0, the third decade of the Web (Web 3.0) has emerged and Henry wanted to implement even this new technological change.

Therefore, before implementing it, he researched about Web 3.0 in depth. The findings of his research were:

Web 1.0 was "read-only", Web 2.0 is "read-write", and Web 3.0 will be "read-write-execute and is als ocalled the "Internet of Services".

Web 3.0 follows the bottom-up approach and its first step is towards the emergence of "The Data Web" as structured data records are published to the Web in reusable and remotely queryable formats, such as XML, RDF, Website Parse Template and microformats.
Website parse templates will be used by Web 3.0 crawlers to get more precise information about web sites' structured content.

Web 3.0 is heading twards the 3 dimensional vision championed by the Web3D Consortium. It transforms web into a series of 3D spaces, taking the concept realised by Second Life further.
Web 3.0 should be a relief to many who are thoroughly fed up with the use of the term “Web 2.0” as it is -

1. Easier, cheaper, and more pervasive.
2. Always on, everywhere.
3. Controls our data

This vision of Web 3.0, your data moving with you and knowing where you are would mean for SEO, that SEO and web site design can be brought even more closer together. You need to always keep track of what kinds of devices your visitors would be using to view your information. If need arises, you might even have to build different sites for different devices.

Henry informed his boss about his research findings. His boss read the research findings of Web 3.0 and came to a conclusion that-

“In this kind of world, the basics of SEO would still be important (focusing the content, having lots of content, having lots of FRESH content, and making sure it’s useful). It may be even more important, because search agents will understand every word you write, in context and also understand every word your reviewers and consumers write too.

After all, the social aspects, interaction, and involvement that characterized Web 2.0 are not going to wash away with Web 3.0.”


For more information on Web 3.0, please visit the following websites:

http://www.tutzone.org/2009/04/what-would-web-30-look-like.html

http://www.iterasi.net/openviewer.aspx?sqrlitid=xrdrvssq1u2a1m6_8lvpqq

http://www.seochat.com/c/a/Search-Engine-News/Web-30-and-SEO/

http://www.seochat.com/c/a/Search-Engine-News/Web-30-and-SEO/1/

http://www.seochat.com/c/a/Search-Engine-News/Web-30-and-SEO/2/


Contact: Seo Techie
Email id: infoseo@ymail.com

SEO 1.0 and SEO 2.0

SEO 1.0 has the following features:

SEO 1.0 is for Web 1.0.

SEO 1.0 emphasizes on unnatural link building, where in the process is critical as it is manually done by adding links, submitting sites to directories , link exchanges, also paying for links.

It concentrates on Onsite optimization for crawlers ( concentration on keywords and repetitive page titles).

SEO 1.0 is all about on page optimization.

To be on top of Google’s 1st page for top 10 keywords as target is the main objective of SEO 1.0.(competition)

This follows barter system – I link to you on the condition that you link back to me.

In SEO 1.0, inbound links are limited to connecting with home page only and relies on that homepage navigational links to connect to the interior pages.

SEO 1.0 hides about clients list.

This is about keywords.

SEO 1.0 optimizes for links.

It is all about clicks, page views and visits.

In SEO 1.0, sites are submitted to DMOZ directory.

In SEO 1.0, the main traffic sources are from Google, Yahoo and MSN.

It is only one way communication in SEO 1.0.

SEO 1.0 follows a top down approach.

SEO 1.0 is undemocratic, who ever pays most is on top.

It is technocratic.

SEO 1.0 depends on quantity.

SEO 1.0 alone is yesterday’s technology for today’s failure.

SEO 2.0 has the following features:

SEO 2.0 is or Web2.0.

SEO 2.0 emphasizes on getting links naturally through blogging, writing articles, creating link bait and socializing.

It concentrates on users for on site optimization (attractive post titles).

SEO 2.0 is all about off page optimization.

To link to fellow bloggers, submit them to social media or vote for them is the main objective of SEO 2.0. (Cooperation)

This only gives and does not expect anything back in return – I link to you whether you link back or not. But in most cases you will link more than once.

In SEO 2.0, inbound links are linked to all the pages on the website and establishes links from the interior pages to the homepage.

SEO 2.0 is open and is proud to show new client.

This is about tags.

SEO 2.0 optimizes for traffic.

It is all about conversions, ROI and branding.

SEO 2.0 uses del.icio.us, social bookmarking site.

In SEO 2.0, the main traffic sources are from StumbleUpon, Niche social news sites and Blogs.

It is a conversation, a dialogue in SEO 2.0.

SEO 2.0 follows a bottom up approach.

SEO 2.0 is democratic, who ever responds to popular demand is on top.

It is emotional.

SEO 2.0 depends on quality.

SEO 2.0 is today’s technology for tomorrow’s success.


Still most companies are following SEO 1.0 approach as they believe this to be true. But SEO 2.0 when tactically followed by the companies, gives much higher percentage of ROI and also networks your corporate branding throughout the internet and saturates that particular area that you want to target.

For more information, the following websites can be referred to:

http://www.searchenginepartner.com/

http://seo2.0.onreact.com/

Contact : Seo Techie

email id: infoseo@ymail.com

SEO-GEO Targeting

SEO-GEO Targeting is a very new concept nowadays and a simplest form of optimization available today. GEO Targeting pays much attention to the local guys who were being overlooked by the SEO Industry.

SEO is expanding the way it is targeting the people.

GEO Targeting means targeting a smaller market segment divided by geography. This could be country specific or it could be regional or based on town, village or famous local attraction. In SEO-GEO Targeting, you can rank your website well in search engine result pages of a particular country that your business targets.

You can follow the following SEO-GEO Targeting methods for your website:

1. Country Targeted Domain Name/TLD

2. Server Location/Local Hosting

3. Local Business Address/Street Address

4. Local Language

5. Inbound Link Location/Local Link

6. Google’s Local Traffic

7. Google Webmaster Tools (Set Geographic Target)

8. User Behaviour

Since SEO is a numbers game and the website that uses Geo-targeting vastly improves their odds of success, having less competition offers you the opportunity to reach high search rankings, if you optimize your web site. When we apply Geo-targeting in the SEO process, we are asking the search engines to index your website by a geographic area and by your products or services.

Besides the general web design and SEO principles that have proven to work well in bringing search traffic, a few tips for GEO-targeting SEO will increase the chance of success for businesses that promote their businesses online across regions of different culture background.

1. SEO-GEO-Targeting Design

People from India like Indian traditional web designs. In SEO-GEO Targeting, instead of standard web designs different local guys like different web designs according to their own personal likes and dislikes .For example, in geo targeting, musicians like musical instruments to be displayed in the background of his website.

2. SEO-GEO-Targeting Promotion

Geo Targeting helps users in what users are looking for and where they come from(location). In fact, major search engines Google, Yahoo Search!, and Microsoft’s Live search all have a different version of the main search engine for either major language or a country.If you’re not located in the GEO market you target, work with a local SEO firm is productive and rewarding.

3. SEO-GEO-Targeting Analysis

SEO-GEO-targeting doesn’t end at SEO-targeting promotion. To fully understand visitor behaviors of each GEO market, try using geographic Meta data for accurate results. Web analytic software and IP databases are there to provide a range of locations for specific requirement when a version of a web site or advertisements need to reach only a specific city within the states.

SEO GEO Targeting is a lot like Pay Per Click GEO Targeting. It is the process of aligning a site (or part of a site) to a target audience of a specific country.

Web 2.0 is SEO Geo Targeting and Web1.0 is SEO World Wide Web (WWW) Targeting.

For more information you can look at the following websites:

http://www.searchvoices.co.uk/why-you-need-to-geo-target-your-seo/

http://ezinearticles.com/?Practical-Tips-for-GEO-Targeting-SEO&id=374278

http://tucsonseosolutions.com/geo-targeting-seo-is-catching-on-slowly

http://www.gordonchoi.com/geo-targeting-seo-strategies-for-a-single-country-20080708

http://www.cornishwebservices.co.uk/seo/seo-geotargetting.shtml

http://therealtraffic.com/A5.htm

Contact: Seo Techie

email id: infoseo@ymail.com

SEO-Link Baiting

SEO Link Baiting is a new technique followed by most of the companies nowadays, just not to miss even a single method of getting the traffic.
There are many ways of SEO link baiting and you can come up with your own new ideas of link baiting for your particular site, some of which are:

1. In SEO Link baiting, news is a great idea. You can write the latest news, useful comments on current events, interesting news stories and articles pertaining to your industry. You can take interviews with authorities, pictures of important events and celebrities related to your industry.

2. SEO Link Baiting allows education also as one of the link baiting ideas. As millions of guys who go for online are hungry for information and link baiting reaches such an audience. In this type of link baiting, you can make special reports, write e-books and mistakes to avoid articles, “how-to” guides and prepare statistics in the field your are interested in.

3. One of the link baiting methods that people really love is free stuff. In this type of SEO link baiting, freebies come in the form of free tools, fun tools, free offer scripts and free downloads.

4. Link Baiting also permits pioneering which means testing something new and writing about it or taking a picture or a video regarding this new thing, researching something new that no one has done until now in your very same industry and publishing the same on the net for you to be recognized online.

5. Ego is another type of SEO Link Baiting where you can run a newsworthy event, create a quiz or a test, ask for opinions and make online games. This is a type of link baiting where everyone is invited.

6. Who does not want to share jokes with others? Humor is one type of SEO Link Baiting. There are so many guys who are internet savvy in making funny movies and placing on youtube, making images or writing a funny story. Such a link baiting method allows using satires like making fun of industry figures, leaders or political personalities, besides being careful of not overdoing it.

Other types of SEO Link Baiting are Eye-Candy things like interesting pictures and flash movies. To just get promoted, helping animals, asking your users for donation of blood, starting a green initiative of any kind is a form of Link Baiting.

Blogging with continuous fresh content to users, Tell-a-Friend and writing controversial topics and contrary viewpoints on a hot topic are three different forms of SEO Link Baiting.

You can also allow your visitors to bookmark and share the page which is considered important or which has useful tips in it like the one explained above (SEO Link Baiting Methods).

You should not forget the real purpose of your website and the value it’s supposed to bring while thinking of SEO Link Baiting. Your website will look like an online circus arena if you overdo Link Baiting.

You can get more information in the following websites:

http://www.seoinpractice.com/

http://www.seochat.com/

http://www.seomoz.com/

http://www.webconfs.com/

Contact: Seo Techie

email id: infoseo@ymail.com

SEO Flash Website

SEO Flash Website was to be built by Henry, a web developer. Being a gaming company, his Boss was very much interested in 100% flashy website.

SEO Flash Website which faces the following difficulties was informed to his Boss by Henry, as a part of his duty.

1. Flash Website’s performance (monitoring click-through rates and page views) cannot be tracked.

2. Getting more potential customers is impossible for a website built in Flash.

3. Flash is not very search engine friendly.

4. Flash Website may not rank well in search engine results as more visibility on the web is impossible.

5. SEO Flash Website is difficult as Search Engines cannot easily pick up Flash Intro and cannot index text embedded in movies.

6. In a Flash Website, Search Engines see the entire website as a single page due to which deep linking is impossible.

7. SEO Flash Website does not have different URLs for different pages, hence, same target keywords and landing page for the entire website.

8. In a Flash Website, one has to rely solely on links and on PPC and other paid tools for advertising for SEO purpose, sometimes.

9. In SEO Flash Website, ROI is lower compared to standard HTML pages.

10. A simple Flash animation showing a line of text moving across the screen, may look like the same words repeated thousands of times, to a search engine spider. In this way, a text animation can be thrown off in Flash.

11. Flash Website is very expensive and time consuming to update and maintain.

12. SEO Flash Website only attracts visitor’s attention without serving any useful purpose who seek information, not entertainment.

13. In Flash, homepage takes a lot of time to load ( due to usage of music, sound and video files which increases the file size) when flash intros are used.

14. To view a Flash Website, visitors are forced upon to listen to the music played.

15. For a SEO Flash Website, not all the net surfers have Flash installed in their system to view the website.

And the list could go on..

Henry’s Boss was now clear about SEO Flash Website. But as he was determined to go only for Flashy website, he enlightened Henry with the following SEO Plan for a Flash Website.

1. Purpose of building a Flash Website.

2. For Tracking, add code inside Flash.

3. Visitors with higher bandwidth enjoy Flash experience.

4. For an SEO Flash Website today, provide an HTML alternative with robots.txt file, the best option.

5. Provide Flash Plugin download link.

6. Make Flash Website all browsers accessible.

7. Beneath Flash movie, add a standard HTML link or links to the most important content in HTML pages such as "Our Products," and "About Us".

8. Use all Off Page SEO methods for a SEO Flash Website to rank high.

9. Focus on Branding as powerful brand rank high even for all-Flash content.

Hence, full 100% flash website is a major challenege for a SEO Flash Website..

For more information, the following websites may be referred to:

http://www.seobook.com/archives/001457.shtml

http://www.thegooglecache.com/rants-and-raves/should-i-make-a-flash-site-flash-website-flowchart/

http://www.456bereastreet.com/archive/200610/full_flash_websites_and_seo/

http://www.ragepank.com/articles/seo-friendly-flash/

http://code.google.com/apis/analytics/docs/tracking/flashTrackingIntro.html

http://www.ewriting.pamil-visions.com/2007/03/19/flash-seo/

http://www.yourseoplan.com/seo-for-flash.html

http://www.webconfs.com/optimizing-flash-sites-article-14.php

Contact: Seo Techie
email: infoseo@ymail.com

Article Marketing Strategy

Article Marketing Strategy is what Harry’s Boss always insists upon, which is one of the methods in SEO Off-Page Optimization. As Harry was a very good writer, his boss wanted to implement this SEO technique for his company’s website. Harry has no idea of how article marketing strategy would increase his company’s website’s popularity. But he went on implementing it in the following ways:

1. As one of the article marketing strategy, he targeted on a particular keyword niches and distributed to content publishers that cater to those markets. In this way he has targeted his audience with informative content, sent to an already-interested readers.

2. Once he found out that article directory is the website where authors can post their articles, for free, he posted articles here. He realized that, these postings are free because the directory owner placed advertising on each of his article page and collected the revenue generated from the advertising. The article directory site gradually gained in search engine popularity as more articles have been posted, which benefited both him and the directory owner with increased article views.

3. He also took control of the advertising space on those pages where his articles have been posted. With this option he has the choice to either have no advertising to compete with the article, or to have control over the advertising on the page along with the revenue generated.

4. One method of SEO, implemented by Harry, encompasses the idea that a website's rank in search engines will rise as it obtains more quality backlinks. Therefore, writing and distributing Harry’s articles that contain a link to a business owner's website within the bio box resulted in more links back to that website.

Thus, Harry enjoyed the following:

1. Low cost of his advertising venue and has written hundreds and some thousands of articles.
Abundant quality backlinks (i.e., links pointing back to his company’s website). When the articles were distributed via RSS, the exposure to the authoring business and number of quality backlinks increased greatly.

2. Many of his subjects have gained popularity through viral propagation of articles via social networks such as Facebook and LinkedIn.

3. Article marketing strategy has proven to be useful and effective for his company being a leading Internet marketing venture.

4. Article Marketing Strategy has served Harry, the dual role of providing publishers with essentially free content, and advertisers with essentially free advertising.

Out of Harry’s practical experience on this SEO technique, recently he has gone through a new breakthrough. Since more people keep writing articles online , for free, there can be every chance of duplicate content. The new breakthrough minimizes this possibility of duplicated content across internet. Completely unique articles can be shown in many article directories, such as those shown in Gigantesque Articles Directory.

Harry was now very much convinced with his Boss’s idea after all his sincere efforts, bottom line being:

Content is King
Update website with fresh content to get noticed.
Quality Backlinks

The recommended websites may be the following:

http://ezinearticles.com/

http://en.wikipedia.org/wiki/Article_marketing

http://www.marketingscoop.com/articles.htm

http://www.seochat.com/

http://www.webconfs.com/

http://www.seo-guy.com/

Contact: Seo Techie

email: infoseo@ymail.com

Successful Online Marketing

Successful Online Marketing techniques are largely available in the internet. There are so many online marketing websites available that, to decide on which to rely is the basic question that arises in anyone’s mind. One such doubt has been aroused by Harry also while he was thinking of marketing online, his newly built website. He has browsed through the internet with a great deal of attention to every detail about successful online marketing techniques. Finally the findings of his research were the following:

1. Article Marketing: It is a type of marketing tool where you can write helpful, informative, easy-to-understand articles that actually help your readers and submit all of them to article banks, directories and ezine publishers.

2. Blogging: A type of publishing tool where you can blog in the form of a log or journal through such websites as:blogger.com, wordpress.com, livejournal.com.

3. Online Networking: Orkut, Facebook, etc are some of the websites where you can connect with as many people as possible to learn more and share information about your business. Different ways of Online Networking are- Email Discussion Groups(yahoogroups.com), Message Boards(posting messages and offering free download of your marketing message, Joint Ventures (Ezine ad swaps, eBook ad swaps, Subscription page ad swaps, Affiliate programs)

4. Social Media Marketing: It is a new marketing tool. There are many socializing websites like myspace.com, twitter.com, etc where you can make more contacts to talk about your website.

5. Podcasting: Another type of internet marketing technique where you can use your voice in the form of interviews, offering articles, etc instead of written words to get the message across.

6. Viral Marketing: e-books marketing, whitepapers, passing it around items, encourage links to your website, encourage word of mouth recommendations, offer Desirable Products or Services that Spread Your Message.

7.Email Marketing: You can email those guys who are in same field as yours to get their websites links to your website.

8. Referral marketing: A type of marketing technique used to promote your website. You can do this by encouraging, informing, promoting and rewarding customers and contacts to think and talk as much as possible about their supplier, their company, product and service and the value and benefit the supplier brings to them and people they know.

9. Droppings: This is another type of internet marketing tehcnique. You can do sms droppings, answers blurbing(helping answer seeking audience and dropping your website address), comment droppings.forum droppings, signature droppings and video droppings.

And the list goes on and on. Be creative and come up with new ways for you and your associates to help each other.

Harry has actually made everyone’s job easy now with his great efforts. Anyone can follow the above mentioned successful internet marketing techniques for marketing their websites and can also come up with any new ideas that would be helpful for you and your associates.

The most important issue which has surprised Harry here is that, you don’t have to spend a penny to use the above mentioned internet marketing techniques as they are all freely available online.


For more information on successful online markting techniques, the following websites may be looked at:

http://www.webreference.com/promotion/email_marketing2/

http://www.tamingthebeast.net/articles/viralmarketing.htm

http://www.wilsonweb.com/wmt5/viral-deploy.htm

http://www.sechat.com/

http://www.seo-guy.com/

http://www.websonfs.com/


Contact: Seo Techie
email: infoseo@ymail.com

Keyword Density Check

Keyword Density Check is checking the Keyword Density for any given content.

Suppose Harry wants to know any websites’ ranking position, he finds out the page rank of each and every website from Google Tool Bar. He finds that some websites have been ranked high and some low. While researching the reasons of these websites being ranked differently, he was enlightened with the following issues:

1. Keyword density is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words in a page.This will result in a keyword density value.

2. While analyzing the keyword density, the most common stop words like (a, an, all, about…) are being removed by this tool in order to save disk space or to speed up search results.

3. In the context of Search Engine Optimization, keyword density check can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

4. Keyword Cloud is a visual depiction of keywords used on a website, the main keywords having higher density are depicted in a larger fonts at the start of the cloud..

5. It is important for your main keywords to have the correct keyword density in every web page of your website to rank well in Search Engines which is a good practice in Search Engine Optimization.

Finally Harry could understand some websites maintained keyword density for them to be ranked high and the others were ranked low as no keen importance was given to keyword density check.And ofcourse, page ranking is only one of the main factors in SEO..

Harry observed an important issue while reading the content in different websites, some of them have actually been spammed, by using too many keywords than necessary in every webpage. This is known as keyword stuffing, an unethical practice in SEO. He could see that these websites just to rank high, have been following this unethical practice, which should be avoided.

Harry used many keyword density checker tools available online. The results from these tools were not as accurate as manual keyword density check done by him. He has copied and pasted the webpage’s content in the MS Word file/document and checked the number of words in the pasted content by using tools menu with words count option and number of times the keywords have been repeated in the same content. Then he calculated the keyword density.

For example, the keyword density check for the following:
12 times keywords are repeated in text / 200 words in text *100 = 6 % which means 6 times repetition of keywords in every 100 words.

What Harry found out was, as a good practice in Search Engine Optimization, how many times you have to repeat your keyword in your content depends on the length of the content. Generally for every 100 words you may repeat the main keyword for 4 to 6 times, learnt by Harry through his keyword density check research experience.

For more information about Keyword Density, the following websites can be lookd at:

http://www.seochat.com/

http://www.webconfs.com/

www.webnauts.net/seo.html

Contact: Seo Techie

email : infoseo@ymail.com

Search Keywords

Keywords searching was easy once upon a time. People were happily searching information online when they had less number of websites. But today this is not the case.

If there was only one website for each keyword then there would be no problem in searching. But we have millions of websites which require too many keywords for them to be found on the net.

Imagine Harry wants to learn html coding language in the field of computer science. He types for html in google search but he gets results relating to all topics under html. Then how can he look for html coding only? He is now confused. What is he supposed to learn and what results does he get online? There arises the need of our so called “keywords tool” ..

To search for relevant keywords that may not come into your mind, you can use keyword tool provided by google adwords or wordtracker.com keyword tool. The keyword tool really helps us in searching for a similar type of keywords. For example: if you are searching for a website relating to “property management” then you search in google with the keyword property management. Websites relating to property management will be displayed in google. But take a case where you don’t get the keyword”property management” in your mind at all and you think of some keywords like managing property, how to manage property.The number of keywords that you get in your mind may be limited to 2 to 5 keywords only. To generate a large number of keyword ideas, the keyword tool is used. There lies the importance of keyword tool.

Using keywords tool, Harry types html and then he gets many synonyms for html or html coding. From the available synonym keywords he takes the medium competitive keyword and types in google search. Now he gets the exact website Harry is looking for.. How is he able to view the exact website he is looking for? It is because the website has been optimized for that keyword.

If your website is all about providing information on survey of different schools & their educational levels and you optimize your keyword as stationery or furniture, then people would not able to view your website who are desperately looking for the exact information that your website is providing.

If your site is optimized for a particular top most keyword(example: html coding) of your website content(learning html coding) , then it shall be easy for people like Harry to find html coding website and learn that quickly. If the end user like Harry is able to find his desired search then it is said to be the right keyword optimization for that website.

For more information there are some good websites to be looked at-

http://www.wordtracker.com/

https://adwords.google.com/select/KeywordToolExternal

www.webconfs.com

www.seochat.com

http://www.goodkeywords.com/

Contact: Seo Techie

email: infoseo@ymail.com

“SEO for a website, not checked a day, keeps the customers away.”

SEO can be of two types- Onsite Optimization and Offsite Optimization. How a website is positioned in a search engine is affected by these two factors in an SEO (Search Engine Optimization).

Onsite or On page Optimization makes your website SEO friendly which includes checking dead links to your website and generating xml sitemap or a route map for your website. SEO – Onsite Optimization also helps in generating meta tags which includes meta keywords and meta description for the most important set of keywords used in your website and analyzing and generating robots.txt file for those web pages/files/directories that you don’t want search engines to crawl while visiting your website.

SEO- Onsite Optimization also includes HTML optimization (adding original and fresh content, Keywords used in special places, Keyword rich content, checking for Keyword Density in your website).Through SEO- Onsite Optimization, you can even know the entire visitors’s behaviour visiting your website using web analytics. SEO- Onsite Optimization is also helpful in using webmaster tools and knowing the index status and home page crawling.

SEO-Off Page Optimization is equally important in terms of linking, ranking and relevance of your website. Link Popularity and Reciprocal Links come under SEO- Off Page Optimization. In SEO- Off Page Optimization, you can also blog about your website in different Blogs and Social Bookmarking websites. SEO- Off Page Optimization also helps in writing about your website in different press releases and writing articles about your website and submitting to ezine articles.

If your site is new, you do not need to submit your site to search engine and wait for it to be indexed. What you can do is to use SEO-Off Page Optimization techniques to allow search engines to know your site's existence.

Search Engine Optimization (SEO) can be done easily with a little effort and patience.

For more information on SEO and its methods, go through the websites listed below:

http://www.jnbwebpromotion.com/se_analysis.htm

http://www.seoworkers.com/seo-articles-tutorials/search-engine-optimization.html

http://www.webnauts.net/seo.html

http://www.virtual-professionals.com/search-engine-optimisation/why-seo-is-required.html

http://www.webconfs.com/seo-tutorial/introduction-to-seo.php

http://www.rankquest.com/seotips/2005/10/what-is-seo-and-why-optimize.html

http://www.webanalyticsworld.net/2007/09/what-is-seo.html

http://www.seoresults.co.za/pages/what-is-seo/

http://www.fendigital.com/html/off_site_optimisation.html

http://www.imfreakz.com/competition/articles/seo-for-google.html

Contact Name: Seo Techie

Email id: infoseo@ymail.com

"Where there is a Website, there is an SEO"

SEO (Search Engine Optimization) when simply put, is all about optimizing your website. If you have a business website with special offers for your customers and they are unaware of it, how far would it be useful? SEO makes your customers aware of those differentiating features that your website offers. Doing SEO to your website helps in promoting it.

SEO makes your website visible on search engines. It also helps in knowing the position of your website in a search engine. Here SEO plays a very crucial role. There are different ways and means of how best to do SEO for a website.

Different websites define SEO in different ways.

Wikipedia.com - SEO is a set of methodologies aimed at improving the visibility of a website in search engine listings.

Webopedia.com - SEO is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine.

SEOmoz.org - SEO is the active practice of optimizing a web site by
improving internal and external aspects in order to increase the traffic the site receives from search engines.

MarketingProfs.com - SEO is the altering of a Web site, Web pages and links to Web sites and Web pages to improve visibility, rank and relevance in the organic, crawler-based listings of search engines.

WebsiteNova.com - SEO is the process of making a website 'search-engine-friendly.' SEO is primarily used to increase rankings in SERPs, and effective SEO can increase the potential of your website and bring in more traffic.Well, (SEO) is a process that requires patience, careful planning, and a long-term approach.

Any Business needs SEO to gain your business to your competitors. SEO also brings a lot of targeted visitors to your website and increases Return On Investment. To gain leadership in search positioning (i.e.) Optimizing your website on the basis of keywords, SEO is very much helpful.

If you want your website to get well recognized (i.e.) getting your website in the top of search engines, you surely need SEO. You can even match your products and services to generate high search engines_rankings and create a better website with the help of SEO. Of course, to create your entity online in the World Wide Web, Search Engine Optimization (SEO) is needed.

To succeed in SEO, combined efforts and a long-term methods are required.

For more information on SEO go through the websites listed below:

http://www.jnbwebpromotion.com/se_analysis.htm

http://www.seoworkers.com/seo-articles-tutorials/search-engine-optimization.html

http://www.webnauts.net/seo.html

http://www.virtual-professionals.com/search-engine-optimisation/why-seo-is-required.html

http://www.webconfs.com/seo-tutorial/introduction-to-seo.php

http://www.rankquest.com/seotips/2005/10/what-is-seo-and-why-optimize.html

http://www.webanalyticsworld.net/2007/09/what-is-seo.html

http://www.seoresults.co.za/pages/what-is-seo/

http://www.fendigital.com/html/off_site_optimisation.html

http://www.imfreakz.com/competition/articles/seo-for-google.html

Contact Name: Seo Techie

Email id: infoseo@ymail.com